You are preparing to negotiate for your first car purchase, Marketing Management

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You are preparing to negotiate for your first car purchase

Assignment- Negotiating

You are preparing to negotiate for your first car purchase. Answer the following questions:

• What techniques could you use to improve the outcome of this negotiation? Outline your techniques fully, incorporating suggestions from your research and readings.

• Explain whether you used distributive bargaining approach or integrative bargaining approach. Why did you choose that approach with a car dealer?

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Marketing Management: You are preparing to negotiate for your first car purchase

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Marketing Management: You are preparing to negotiate for your first car purchase

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