Final Project: Developing an e-Marketing Plan
For this project, you are going to create a social media marketing plan in which you are the Director of Marketing and you are responsible for the development of the e-Marketing plan. You may choose any ecommerce business to develop your plan.
Using resources found in Chapter 15, and what you learned, your written plan should include the following sections:
i. Executive Summary
ii. Brief Overiew
iii. Social Media Presence
-Sentiment Analysis
-Reach
-Company Posts
-Feedback
-Average Response Time
iv. Competitive Analysis
- SWOT
v. Goals
vi. Strategies
vii.Target Market
viii. Tools
ix. Implementation
-Platform Specific Tactics and Tools
-Content Development
-Assignments
x. Monitoring
-Tracking
-Measuring
-Evaluating
-Social Media Monitoring Tools
xi. Tuning
xii. Budget
xiii. Return on Investment
Due by Sunday of Week 4:
Grading Criteria:
Content: 50 points possible
Followed Guidelines: 20 points possible
Grammar/Spelling: 20 points possible
Creativity: 10 points possible
Total: 100 points