You are employed by a consumer products organization that has been rapidly growing for the past several years. The organization is primarily focused on prepackaged baby food and ready mix formula all made from organic products.
The domestic U.S. market has produced stellar growth but is starting to slow down. The CEO has asked you to consider where the organization should expand next and outline the steps the firm should take in determining the direction.
Based on what you have learned in the class, where would recommend the organization expand? What process would you use in determining the direction? Briefly, what are the risks and upsides of your plan?
Make sure you explain the process use to make the decision.
You will need to respond directly on the topic as well as to at least two of your classmates.