Task/context:
You are currently an employee of a large manufacturer of cereals. You have been asked by your boss to write a proposal on the prospects of introducing a new healthy on the go cereal product to the market. How would you conduct research to find out whether introducing a new cereal product is beneficial for the organization? Write a proposal for conducting research about this.
Proposal Presentation
- Executive summary
- Table of contents
- Introduction
- Literature Review
- Research Question- State research questions and objectives
Methodology- What is your methodology? How do you propose to collect data to answer the question? Qualitative or Quantitative? Sample size? (Data collection, sample size, etc)
- Analysis- How will your data be analysed?
- Conclusion
- References
For each of the above sections of your proposal you need to justify your selections for the proposed research. For example- Why have you selected to choose qualitative research data collection techniques rather than quantitative or why have you selected to use both?