You are a marketing manager for birds eye vegetables and, Operation Management

You are a marketing manager for birds eye vegetables and

You are a marketing manager for Birds Eye Vegetables, and are exploring the possible introduction of a new line of organic salads, to be sold in single-serve, ready-to-eat packages. Please respond to all of the following questions in full. (To bolster your analysis, you may wish to conduct a bit of online research concerning the ready-to-eat salad market and/or the appeal of organic products, although this is not mandatory.)

1. Choose an appropriate demographic target, explaining your rationale.

2. Which of the three popular alternative branding strategies would you recommend, and why?

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Operation Management: You are a marketing manager for birds eye vegetables and

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