Years of inception vs. brand name: which is more effective for consumers
Abstract. Consumers rely on many aspects in their decision to buy and/or dispose of products or services. The most famous aspects are, but not limited to, years of inception, brand name, warranty, country of made, and price. Years of inception and brand name are considered at the top of the list for consumers to rely on. This paper serves companies and academicians by presenting to them actual results in which aspect among the aforementioned considered more reliable to consumers in their decisions.
The results are internationally applicable because it surveyed participants from different ethnicities, cultures, ages, genders, nationalities, and religions. Moreover, the paper discusses deeper if these two aspects are effected by the type of industry, are the number of years that is considered reliable for consumers fixed for all industries; are brand names important for consumers in all industries; and can an external factor change the consumer preference or dependency on either one of them. The conclusion is then illustrated dependent on analysis of the research data. Furthermore, suggestions are presented upon the research results.