XYZ, Inc., makes consumer products such as shampoo, conditioner, deodorant, and toothpaste. Recently, market research conducted at a university revealed that consumer tastes have changed, and consumers now want their products to come in pastel colors. Currently, XYZ's products all follow a black packaging scheme. What source of change is this?
Human resource problem
Demographic characteristics
Manufacturing
Changing customer preferences
Managerial decisions