Project TOPIC : The Impact of Social Media on Consumer behavior ( 2000 word ) Progress report ( 500 word )
Learning Outcomes
1. DEVELOP KNOWLEDGE OF, ANALYSE AND CRITICALLY ASSESS THE LITERATURE IN A GIVEN BUSINESS - RELATED SUBJECT AREA.
2. IN CONJUNCTION WITH A SUPERVISOR, FORMULATE RESEARCH QUESTIONS OR OBJECTIVES IN THE GIVEN SUBJECT AREA.
3. CONSTRUCT AN ARGUMENT EMPLOYING RELEVANT AND VALID EVIDENCE IN SUPPORT OF A CONCLUSION THAT DIRECTLY ADDRESSES THE PROBLEM POSED BY THE RESEARCH QUESTIONS OR OBJECTIVES.
4. DEMONSTRATE COMPETENCE IN INDEPENDENT LEARNING.
5. DEMONSTRATE COMPETENCE IN THE COMMUNICATION SKILLS NEEDED TO GENERATE THE REQUIRED FORMAT OF WRITTEN PRESENTATION.
Assessment Method
An ASSIGNMENT consisting of 2000 WORDS weighted at 85% and a PROGRESS REPORT consisting of 500 WORDS weighted at 15%.
A progress report of 500 words weighted at 15% [Tests learning outcomes 1, 2, 3, 4, 5]
An assignment 2000 words long, weighted at 85% comprising a critical literature review and reasoned argument tackling research questions/objectives agreed with the student's supervisor. [Tests learning outcomes 1, 2, 3, 4, 5]
Teaching & learning Strategies
Guided independent learning is the core strategy on this module. You will have workshop sessions with a group of fellow students to discuss ideas, approaches and problems, and one-on-one meetings with your supervisor to review progress. Both of these will occur in a timetabled weekly slot. The module handbook will provide a detailed learning schedule.
Referring Text
1. Gill, J.and Johnson, P. (2002) Research Methods for Managers, Sage, ISBN 0761940022
2. Saunders, M., Lewis, P. and Thornhill, A. (2002), Research Methods for Business Students, 3rd edition, Financial Times Prentice Hall, ISBN 0273658042
PROJECT - WORKSHOP
Assignment Steps
When choosing a research topic:
• What you are interested in
• Your award
• The discipline you would like to work in
• The size of the topic
• The time you have available
• The resources you have available
• Access issues
Topic - Generation techniques:
- Brainstorming
- Mind maps
- Relevance trees
- Reading relevant publications
- Communication with module leader/supervisor
Step one: Choose a topic
The topic should be SMART which means:
1. Specific
2. Measurable
3. Achievable
4. Realistic
5. Timed
Step Two: Introduction:
The introduction must include:
a) Brief information about your topic
b) Write your question
c) Tie between your question & the information.
Step Three: Write a question, or objective
The question should be;
1. One only
2. SMART
3. Clear
4. simple
Step Four: Examples of secondary data sources:
1. Secondary data such as:
• Textbooks
• Articles in academic publications
• Conference papers
• Reports
• Published statistics
• Annual reports and accounts
• Popular media e.g. newspapers, broadcasts
• Electronic databases
• Internet
2. You need at least 20 sufficient references
3. You must use Harvard Referencing system within the assignment text and at the end of the assignment.
4. Arrange them Alphabetically
5. Start with:
- Books.
- Articles
- Websites
First: Conducting a literature review:
Start as soon as possible
Decide on the scope e.g. timescales or geography
Key word identification
Identify quality research articles i.e. discuss the methodology, results and conclusions
Use the references to guide to other sources
Second: When writing up:
Define terms
Select only relevant material
Group material into categories
Draw out important features
Make comparisons of results
Be critical
Third: Writing the literature review
The literature review should:
- Summarise the main ideas, issues & debates
- Link these to your assignment question.
- Link these to your findings.
Fourth: Writing style
- Use a consistent style of writing throughout your project.
- Tie the ideas you are reviewing to your own work.
- Discuss how your research extends ideas that you are reviewing.
- Compare your work to that of others.
Fifth: Ask yourself:
Have I critically analysed the literature - comparing and assessing not just describing and summarizing?
Have I cited and discussed studies contrary to my perspective?
Will the reader find my literature review informative, relevant, appropriate and useful?
Step Five: Start Reading the literature review:
First: Critical Reading:
1. Keep your purpose in mind when you read
2. Don't let the arguments in the book distract you from your reading agenda.
3. Skim the headings and the abstract of the piece; perhaps look at the first line of each paragraph and the conclusion
4. You don't need to read everything with equal attention.
A. For the Articles focus on the abstracts.
B. For the books, check the index & the contents, introduction & conclusion.
Second: Check Your Skills
- Research
- Analysis
- Prioritisation
- Concise writing
- Organisation
- Time management
- Consistency
- Spelling
Step Six: Conclusion
Should include:
1. Findings
2. Results
3. Recommendations
Step Seven: Avoid Common Mistakes
1. Never write comma after that
2. (At) always after aim
3. Poor subject choice - not enough research
4. Un-SMART objectives
5. Poor presentation
6. Little theoretical foundation
7. Descriptive and repetitive
8. Little effort
9. PLAGIARISM = Zerooooooooooo
Step Eight: Make sure that you have successful Project
Characteristics of successful Project:
- Evidence of depth and breadth of relevant and contemporary research
- Ability to analyse, evaluate and argue
- Clear and logical structure
- Appropriate application of theoretical concepts and models
- Professional presentation
There must be 20 References as Harvard style ( 5 from book , 5 from journal , 5 from article & 5 from internet web ) and the citation must be there in the report.
Attachment:- HANDOUT.rar