Assignment
Read the case and answer the questions.
1. What are the major factors that contributed to Xiaomi becoming a leading smartphone company in the PRC?
2. What does Xiaomi's rapid ascent mean for Apple and Samsung in China and globally? How are Apple and Samsung likely to react? What capabilities would Xiaomi need to develop to compete head-to-head with industry giants Apple and Samsung?
3. Should Xiaomi focus on competing with Apple and Samsung, or should they be more focused on competition with local Chinese rivals?
4. Xiaomi has been successful in China, but how will they fare in the global market? What obstacles are they likely to face? What capabilities will they need to develop to expand globally?
Attachment:- Xiaomi_Case.rar