Answer the following Questions from the given Case:
The Case is: "THE MODERATING EFFECT OF INVOLVEMENT IN PRODUCT PLACEMENT EFFECTIVENESS"
4a. Xavier has indicated that he wants to give the participants a cover story. What could be the purpose of this cover story?
4b. Do you think that telling a cover story is ethical? Why not)?
Attached is the case study:
Attachment:- CASE- THE MODERATING EFFECT OF INVOLVEMENT IN PRODUCT PLACEMENT EFFECTIVENESS.rar