Discuss the following:
MPR professionals need to persuade connectors to use their message. It must be positioned as newsworthy. Common themes defining newsworthiness often include the following:
1. Firsts
2. Trends
3. Local, quirky personalities
4. The underdog
5. Impact on the audience
6. Something of an unusual nature
Section 1: Pre-Pitch
Select a company to create a story that you wish to shop to a media outlet. Use the following guidelines:
1. Provide a brief overview of the company.
2. Describe the media outlet being pitched. Include information on its target audience (the media outlet must be real).
Section 1 of the Individual Project must be 1 page in length. Be sure to cite your resources.
Part 2: Writing an Effective Pitch Letter
a. Write the pitch letter, which should include the following:
b. An attention-grabbing opening
c. The "hook"
d. Background information supporting the pitch
e. Support materials
f. The action step
Section 2 of the Individual Project must be 2 1/2 pages in length. Be sure to cite your resources.
Section 3: Follow-up and Other Considerations
1. Describe your follow-up plan.
2. Discuss the special considerations for pitching a blogger.
Section 3 of the Individual Project must be 1 1/2 pages in length. Be sure to cite your resources.
Your assignment must contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper must be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion. The final submission will be 8–10 pages in length.
For more info , review the attachment:
Attachment:- Writing an Effective Pitch Letter.doc