Discussion:
Proposal
A solicited or unsolicited proposal of no more than three pages offering a product or service.
Situation: You are an owner of a small service or manufacturing corporation which can produce better quality goods or services at equal or lower prices than your competition. You've located a potential customer.
Your customer is a visual-, detail-, and example-oriented decision maker who will expect you to be very clear, and only promise what you can deliver. He or she is not a technical expert in your area, and will expect you to present your recommendation clearly, without jargon.
Make sure your specific proposal statement stands out.