Problem
Armed with an understanding of the AIRA persuasive approach and a planning guide, you are now ready to write a persuasive message. Write your own rough draft of the persuasive email. Come up with a subject line, but it is not necessary to format the email completely. Concentrate on the body, and when it is time to do the final draft, you will then insert salutations, signature blocks, and so on.
From: Tony Keough [email protected]>
To: Jeanette Fillion [email protected]>
Subject: Tuition Help
Mark Hollett and I, along with other Riverfront employees, have been eager to return to college, but we can't afford the costs of tuition and books.
Many of us were forced to go to work before we could complete out university degrees. We know that the continuing education divisions of some universities provide good courses that we could take at night. Mark and I- and we think many other employees as well- would like to enroll in these courses. Would Riverfront be interested in helping us with a tuition-reimbusement program?
We've heard about other local companies (Worldwide Trust, Dominion Securities, Mid Mountain Group, and others) that offer reimbursement for fees and books when employees complete approved courses with a C or higher. Mark and I have collected information, including a newspaper clipping that we're enclosing. Surveys show that tuition-reimbursement programs help improve employee morale and loyalty. They also result in higher productivity because employees develop improved skills.
We'd like a chance to talk over this worthwhile employee program with you at your convenience.