Assignment task:
1. Choose an advertisement that grabs your attention or is particularly convincing and makes you really want to buy that product - it should be for a food, but it doesn't have to be. If it's in a magazine, cut it out or take a picture of it. If it's on a billboard or on the subway or somewhere else, take a picture of it so I can see what you're writing about.
2. Write up why you think this ad grabbed your attention and why it was so effective. Was it the words? Was it the images? Was it the color? What worked about this ad? This can be a page or 2.
3. Make an ad for a food that you never see advertised. Most likely it will be a non-processed food that doesn't get advertised because there is no major food corporation behind it to pay for ads. So you can choose just about any fruit or vegetable or another food that rarely gets advertised. I would prefer it not be on PowerPoint, rather on a piece of paper or poster board. Use your creativity. You can draw something. Or you can make a collage of images that come off the internet or from magazines, if you're not much of an artist. Take something you learned while analyzing the ad you chose in part 1 to incorporate in your ad to sell us on that product.
I'm not asking you to be a Rembrandt or a graphic artist, but use your imagination a little bit and learn from what advertisers do to sell their products, because that's what we, as nutrition educators, have to do - sell people on the healthiest of the foods.