Assignment - E-Business Plan
You are an entrepreneur. Given the recent developments in E-Commerce, you would like to open an E-Business.
In this assessment:
• Identify the industry within which your e-business will operate and write an industry analysis.
• Write at least three goals for your business. Each goal should include both a clear statement of purpose and a brief explanation.
• Formulate and write the value proposition of your e-business. This should be a paragraph or two that clearly states the benefits your business will offer to customers and justifies why this is an important proposition for customers and in the marketplace.
• Identify and briefly describe at least two, and no more than three, target markets for your e-business.
• Identify one to three competitors that are popular with your target markets. Conduct a critique of their Web sites using resources such as those listed previously. Presentation: Should be written in report style format including dot points and flow charts where necessary for clarity.
Assessment criteria:
1. Can identify, retrieve, evaluate and use relevant threats and information, and current technologies to plan and execute the task.
2. Is an efficient and innovative project planner and problem solver, capable of applying logical and critical thinking to problems across a range of disciplines.
3. Demonstrates good written, numerical, technical and graphic communication using appropriate concepts and language covered by the unit.
4. Excellent ability to interpret complex data, to appraise evidence, evaluate arguments and to formulate and express very sound conclusions.