Marketing
Refer the attached Case and answer the following questions.
Case 1: Caterpillar Inc. Crawls over the Competition with Product Development
1. Write the summary of the case, "Caterpillar Inc. Crawls over the Competition with Product Development" & Explain the phases of product development they underwent.
2. Why is it important for Caterpillar to develop new products on a regular basis?
Format: font size (12), font type (times new roman), line spacing (1.5).Use simple words and no plagiarism.
Attachment:- CATTERPILLAR.rar