Assignment task:
1: Please do SWOT analysis of McDonalds company considering its internal and external environment.
2: Include recommended strategies for taking advantage of the external opportunities you have found.
3: Then select one of their direct competitors and speculate as to what their moves may be in response to the opportunistic strategies of your selected company.
This research should result in 4-to5 page paper in the M L A format with well documented references and bibliography.