Ethical Leadership Discussion: Writing for Publication
Organizations often require managers to write short articles for newsletter or blog publication. Becoming comfortable writing this style of commentary for a general audience is important in an era in which media can be authored by anyone.
The focus of your work will be communications ethics (which includes media, advertising, and marketing). Research a controversial scenario/event and create a 200-300 word article that discusses the real-world incident.
Today's consumers of media want quick, informative, and exciting information. Your article can be written in first or third person.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.