Marketing Analysis
Case: Trouble Brews at Starbucks
Start writing the second section of your Marketing Plan. The second section of your Marketing Plan is the Situation Analysis.
Note: While the case studies provided for the Marketing Plan requirement of the course provide a wealth of information - it will be necessary to find additional information from other sources when completing the individual components of the Marketing Plan.
Write a 3-5 page paper/analysis on your chosen case study (see above). Within your paper/analysis be sure to address the following:
Include a title page and 2-3 references.
Only the body of the paper will count toward the page requirement. Only one reference may be located online (not Wikipedia).
Your analysis/paper should be written in your own words. When completing your assignments all spelling, punctuation, grammar, formatting, and citations should be written in APA style.