1. Use real or hypothetical product or service. Write down 5 items in external environment which may be threat to your product's success and tell how two of these threats could be turned in to opportunities.
2. a. Write down two significant reasons for a marketing plan?
b. Why is Mission Statement first item in such plan?
c. Use real or hypothetical organization or product and make up SWOT analysis of at least three items in each quadrant.
d. From SWOT analysis, what looks like good opportunity for this company to pursue?