Write overview of the new ventures byoma cosmetic


Assignment task:

  • A brief overview of the new venture's BYOMA cosmetic (including markets they have expanded to).
  • Their internationalization journey outlining their pattern of internationalisation (pace, scale and scope).
  • The innovations, resources and capabilities (including the characteristics of the entrepreneur/managerial team) that enabled them to successfully internationalise.
  • The home market (push) factors that may have driven the firm to internationalise
  • The host market (pull) factors that may have attracted the firm to internationalise
  • Implications

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