Respond to the following inquiry point, listed in the Discussion Questions section on page 283 of Chapter 10:
1. Write out the steps of the conversion process and include a short description of each.
2. Why is it hard to come up with a single, concise definition of conversion?
3. Provide at least two examples of different definitions of conversion and explain why different definitions are needed.
4. Your completed assignment should be at least 1 page. In APA style and plagiarism less than 20%
Textbook reference:
Roberts, M. L., & Zahay, D. (2013, 2008). Internet Marketing: Intergrating ONline and Offline Strategies, (3rd ed.). Mason, OH: South-Western.