Write marketing paper 10 pages on kings sooper the paper

Question

Write marketing paper (10 Pages) on King's Sooper.

The 4 Diagnostics:

1. Co background, featured product, value creation, micro/macro environment.

2. Segmentation, targeting, differentiation, positioning, product/brand in depth, prod. development, PLC, pricing.

3. Channels, retail/wholesale, IMC, advertising & PR, personal selling.

4. Direct, Online, Co. Strategy, Comp. Adv., Sustainability, Ethics.

Paper instruction:

The paper should be based on the 4 DIAGNOSTICSmentioned abovewith a cover, index and general introduction towards the front, and some general conclusions/recommendations, information sources and appendices towards the back. Total length of the document's main body may not exceed 10 pages (12 pt. Times New Roman, single spaced, and 1" margins). Being a business document, the Marketing Diagnostic needs to be well written, i.e. relevant, concise, formal (3rd person), well structured (headings, paragraphs), have good grammar and spelling, and be well presented (cover). The diagnostic should also include metrics/statistics to support the contentions made, and at least 10 proper references. Information sources must go beyond company websites and press releases and also include books, articles, blogs, interviews, etc.

Answer 1

To complete the task, you have to prepare a marketing paper (around 10 Pages) on King's Sooper. The paper must be on the basis of the 4 diagnostics illustrated above by means of a cover, index and general introduction towards the front and several general conclusions or proposals, information resources and appendices towards the back. The length of the main body of the document might not surpass 10 pages Total length of the document's main body may not exceed 10 pages (12 pt. using Arial Black font, single spaced and a margin of 1 inch). Being business document, the Marketing Diagnostic requires to be well written, that is, relevant, brief, formal (3rd person), well structured, encompass good grammar and spelling, and be fine presented. The diagnostic must as well comprise metrics or statistics to support the contentions made and at a minimum of 10 proper references. Information resources should go beyond company sites, press releases and so on.