Problem
Write the Marketing Mix Analysis for Nutrien Fertilizer Company with the main product as fertilizer. Develop the following below in the marketing mix analysis.
A. Introduction: Introduce and describe the company. Provide background, position, competitive landscape, relevant environmental factors. State the product/product line you have chosen to analyze and introduce the meaning of the 4 P's pertaining to that product.
B. Brand Management: Describe the company's 3 C's of its brand; the concept of brand equity as it pertains to your company; and its brand architecture.
C. Product Strategy: Describe the product with regards to its classification category, the stage in its product life cycle. If you are studying a service, describe the service in terms of the 4 I's. Comment on how your company differentiates its product from its competitors.
D. Pricing Strategy: Describe the pricing strategy. Choose one specific product for sale by the company and state its price. Make assumptions of how the company derived the selling price for the product in terms of demand, costs, objective and strategy.
E. Distribution (Place) Strategy: Describe the distribution strategy of the product. Which marketing channel format and intermediaries are being used and why? Consider factors affecting channel choice and management. (10 marks)
F. Promotion Strategy: Describe the promotions strategy in terms of the various marketing communications used. Explain why this approach was taken by considering the stage in the product life cycle as well as the promotion objectives. Make assumptions if you need to, but support assumptions made.