Part 1:
Find me a company that has been able to get out of financial stress/struggles by using marketing. Importantly, this CANNOT be new product development, but rather some type of marketing campaign, retargeting, rebranding, etc.
Part 2:
In terms of an example of a company turning around its fortunes with some R&D or new product development, I want you to find some cites and describe how Unilever turned their fortunes around.
For both parts, please provide some support such as articles in Wall Street Journal, eMarketer, etc.
This needs to be written in essay format, thank you so much in advance!