Problem
Some developing African countries have generated newly acquired wealth and income, prompting companies from all over the world to consider expanding into the region to tap into this new customer base. These companies will have to carry out both short-run and long-run forecasts of the economies before investing. Write an essay that sets out what general aspects of these economies will be used in assessing/forecasting first the short-run prospects of the economies and then the long-run outlook for the same economies. Be complete in specifying what matters.