Assignment
Bayern had a quality problem. Please write-up a short description of the situation addressing:
1. Description of the quality problem and how it came about.
2. What has it done to the entity's market value and branding image?
3. Is there a recovery plan?
4. How could it have been avoided?
Article: Bayer gets FDA warning over quality control by Bert-Friedrich Fröndhoff and Siegfried Hofmann.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.