Assignment task: Develop Your Personal Brand Statement as a business student Create a personal brand statement that will include your career objective. Keep it simple. Use bold, action words to describe who you are. Keep it to a professional statement and be as general as possible. Don't select a career objective that identifies an industry or specific position, keep it broad and generalized, unless you definitely have set this as your goal.
Step #1 Think about one or two words that best describe you, what you do, what your strengths are, in general terms.
Step #2 Jot down phrases that describe what you are known for.
Step #3 List a few of your personal traits.
Step #4 Write down a brief statement of your career goal or objective.
Step #5 Weave the words and phrases together and create a one to two sentence that will create your personal brand statement and career objective.