Write at 1050 word paper around how Richard Branson of Virgin Group has increased his company's sustainable business practices. Briefly describe the steps this leader took to improve the company's sustainability.
Define the personality traits organisation style as well as leadership qualities that helped him or her lead the company to an effective implementation of new practices.
Explain how this leader instilled a culture of sustainability at his company.
Explain general management strategies a business leader can use to increase sustainability in your field.
Cite assigned readings as well as at least two additional peer-reviewed sources to support your points in APA format.