Write and post 500 words, presenting and discussing the Segmentation, Targeting and Positioning for the new product. Analysis should answer questions such as: What is your target market? You need to explain why? Explain the chosen segmentation criteria with justification. Who are the competitors? What is your organization's current positioning in relation to the competitors? Is it unique enough to give you competitive advantage? If not, what are you suggesting? Why? What is the communication theme? You need to show current and future positioning using perceptual maps.