1. Write an executive summary for Payless Shoesource.
2. Describe the five steps in the strategic planning process.
3. What is the "You" Attitude? How can writers use this tool to improve the persuasiveness of their writing? How does the research you are conducting factor into the "You" Attitude"?
4. Conduct a SWOT analysis of social media that provides relevant information to Payless shoesource business leaders.