Write an essay on the implications of understanding the dynamics of organisational buyingbehaviour from a business marketer's perspective as they are instrumental in developingappropriate strategies. Identify and specify important points/issues covering the essayquestion and expand on them by addressing the underlying processes involved. Refer toboth academic and business journals to justify your line of argument. Demonstrate strongevidence of independent reading beyond prescribed text and also your highly developedanalytical and evaluative skills. Being an essay, it needs to have an introduction, body anda conclusion. Short bullet points should be avoided, as should lengthy definitions andquotes. All sections of your essay should be logically linked.
Marks availableIdentification and reporting of relevant issues 30%Critical analyses of the issues 40%Evidence of research 20%Presentation / Referencing 10%