Question: 1. Write an essay on "Marketing is based on the concept that the customer is the most important person to the company".
2. Explain why purchasing is regarded as a very important management function in many organizations.
3. Explain the use of marketing models that has been used in the study of consumer behaviour.
4. What is the importance of Pricing in a company? Explain.
5. What are the unique characteristics of Service Marketing? Explain.
6. Explain the techniques and methods for designing organisation structure.