Assignment task: The smartphone industry is extremely competitive with companies like Apple, Samsung, and Google dominating the market. However, there are still opportunities for Amazon to enter the market, especially with the growing popularity of voice assistants. Amazon is creating a new Alexa powered phone.
Write an essay about the Alexa powered phone following each of the topics below in paragraph form. Each topic should have a 2-3 paragraph explanation. In great detail and cite sources
MARKETING
1. Marketing Mix (4 P's) (what is your product, where are you selling it, how much for, what promotions are you proposing?)
2. Customer Analysis
3. Marketing Goals - Objectives - Strategies