Project Assignment
You will be required to research and write a 1,600 to 2,000 word essay about consumer behavior. The paper must include research from a minimum of 3 scholarly source (your textbook can count as one of these references). The subject of the paper is to write an essay about the process consumers make when purchasing a product or service. This is a top level review of the process, but I want to include at least THREE concepts from the book (ie: How does culture affect the process or Do men and women have a different process or does the cost of the service matter in the decision making process - to name a few examples).
To summarize, your job is to write this paper explaining the concept by bringing in research and information that you have learned throughout this course.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.