Homework: Advertising Campaign Brand Messaging Preparation Activity
Overview
As a marketing manager, you selected a product and wrote a strategy brief that included marketing strategy recommendations that would positively alter the customer's view of the product.
Based on those marketing strategy recommendations, develop a compelling brand messaging pitch about your product and present it for review and feedback. You will incorporate that feedback into your presentation.
Instructions
Write a 1 to 3 pages outline of your pitch, using the Advertising Campaign Outline Pitch Template as a guide. Write your draft pitch as a product proposal to your Chief Marketing Officer that includes:
i. A description of the proposed product as it matches the recommendations from the strategy brief.
ii. An explanation of how the buyer problem is being resolved by the recommendations from the strategy brief.
iii. An analysis of the target market and their values and beliefs.
iv. An explanation of the marketing message including differentiators and value propositions.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
The specific course learning outcome associated with this homework is:
i. Formulate an advertising strategy based on current market and consumer data and targeted for appropriate mark