Task description:
You are to write an academic essay which critically discusses the following statement:
The events industry is an effective and appropriate vehicle for the social, cultural, environmental and economic development of a city or region.
Overall the essay MUST BE integrated, comprehensive and demonstrate an understanding of the relationship between the events industry and regional development. There should be a meaningful discussion about the key factors rather than mere descriptions of elements.
The essay should-----
Provide an overview and definition of events and their use which-
- Demonstrates an understanding of the history of events;
- Identifies and discusses the various sectors of the industry;
- Identifies the various types of events (mega, hallmark, community, business, artform)
- Discusses the significance of the event industry in contemporary society.
Describe and discuss, with examples, how events and event tourism interact with----
- Regional economic development (jobs, income, sustainability);
- Regional social/cultural development (social cohesion and inclusion) and:
- Regional environmentaldevelopment (infrastructure, revitalization and appreciation of attractions, sustainability).
There needs to be----
1. Engagement with the study materials- academic journals, trade to research and develop discussion (At least 10 references should be cited)
2. A reference list for any literature cited using the Harvard referencing system.
Words: 1200