PART 1: Choose any common consumer product, such as shampoo, toothpaste, or laundry detergent.
A) Write a tagline that could be used for almost any brand in that product category.
B) Explain how this tagline could be effective at reaching the target market
C) What imagery may go well with this tagline, be specific?
PART 2:
A) Give an example of a great ad headline that stands out to you. How did this headline stand out to the target audience?
B) What is the purpose of the body copy? Does it communicate the main message?