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Write a summary paper about the blue ocean strategy by w


Write a summary paper about the Blue Ocean Strategy By W. Chan Kim and Renee Mauborgne chapter-wise.

Textbook : Blue Ocean Strategy By W. Chan Kim and Renee Mauborgne.

Part One: Blue Ocean Strategy

1 Creating Blue Oceans

2 Analytical Tools and Frameworks

Part Two: Formulating Blue Ocean Strategy

3 Reconstruct Market Boundaries

4 Focus on the Big Picture, Not the Numbers

5 Reach Beyond Existing Demand

6 Get the Strategic Sequence Right

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