Activity B: Proposal to Angel Investors (3000 words) 90%
Complete the requirements below by producing the written report that you presented to the CEO of Angel Investors in 2014.
Part 1: Your digital innovation (30%)
- Write a summary of your proposed initiative addressing the following (3.75 marks each):
- What your innovation is about
- Current business/social/consumer problems your innovation will address/solve
- competitive products/services and why your initiative is different
- The key areas where your innovation is likely to have impact
- Who your customers will be, how large the market is, what will compel them to buy your innovation, how you will attract and retain them
- Problems and drawbacks of your innovation
- The future of your innovation.
- How you can measure the success of your initiative
Part 2: your company (20%)
- Describe your proposed new company to commercialise your initiative in terms of the following (2.5 marks each):
- the industry (e.g. banking, healthcare, travel, airline etc) it operates within,
- its key products/services,
- corporate vision and mission,
- business strategy,
- corporate structure,
- major business processes, and
- relationship with external entities e.g. other organisations, government etc.
- The risks your proposed new company must consider and how these risks can be mitigated
Part 3: Technology requirements and infrastructure (15%)
- Using relevant sections of the text book, describe and analyse how information systems could assist your company to service your customers, integrate your suppliers and provide operational efficiency, including
- Summarise the information systems requirements (applications)
- Describe the required IT infrastructure
Part 4: Conclusions: finance and key findings (10%)
- Estimate figures based upon your research and produce an expected Profit & Loss statement for the first 3 years (you can find many examples on-line). Clearly state to Angel Investors how much you are asking them to invest and why; explain the anticipated return they will receive. Clearly state why you have a compelling case for investment.
- Presentation of your report (10%)
- Layout, professionalism, cover letter, Table of Contents, use of graphics or other ways to enhance readability and impact.
References - in-text and at the end using Harvard (5%)