Discussion: Dell Direct and Not-So-Direct
• Write a summary of Dell's distribution strategy over the years.
• Answer the following questions:
o Is dell using intensive, selective, or exclusive distribution for its market coverage? Why is this appropriate for Dell's products and target markets?
o How does Dell's preference for direct channels affect its decisions about physical distribution?
o What issues in channel conflict might arise from Dell's current distribution arrangement?
• In your opinion, write recommendations to improve Dell's distribution strategy worldwide.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Case-Study.rar