- Explain the following terms IN YOUR OWN WORDS o International marketing o Currency flows o Exchange rates -
Write a short essay (about 25 words) on the opportunities and challenges of international marketing -
List and explain four factors that determine market characteristics -
Explain the following terms IN YOUR OWN WORDS o Political Risk o Gray market o Intellectual Property rights -
Why is royalty income important to many firms who permit licensing of their intellectual property? -
List and explain four key impediments of international franchising -
Explain the following terms IN YOUR OWN WORDS o ETC o Transfer Costs o Exterritorial income Tax Exclusion -
Describe some of the ways a company may price their products in the international markets -
What is Incoterms -
List and explain some of the problems in assessing foreign buyers for credit -
What are the INTERNAL determinants of channel structure and relationships -
What are the advantages of a single distributor? -
Which of the following is the best definition of technological distance as it exists between buyer and seller?