Write a researcher employed by Fox Marketing Consulting. Several clients (Shake Shack, Amazon, Philadelphia Opera Company, Ride-the-ducks, FiveBelow, or AMC Movie Theater - CHOOSE ONLY ONE) have asked for an in-depth literature review, involving an analysis, synthesis and evaluation of past academic research on consumer behavior in a particular area.
*I have to choose Ride-the-ducks
The client is interested in several consumer behavior areas (Motives, Personality, Self-concept, Attitudes, Loyalty, ELM, Consumer choice - CHOOSE ONLY ONE).