ASSIGNMENT GOAL
Your General Education Assignment is a 3-5 page research paper that addresses marketing from a global perspective. The main objective of this assignment is to help you understand the influence of environmental factors on organizations business decisions.
Three General Education Learner Outcomes will be assessed in this assignment: 1.) Knowledge; 2.) Critical and Creative Thinking, and 3.) Communication. The assessment rubric for this assignment is included at the end of this assignment for your review. (The descriptions of the learning outcomes are provided in the assessment rubric below). Your completed assignment will be uploaded as a Chalk and Wire ePortfolio item. Chalk and Wire submission directions will be made available before the assignment deadline. Additional instructions regarding this assignment will be provided by your instructor.
Introduction
Include the following content in your Introduction section for this assignment. The objective for this section is to effectively inform the reader, demonstrate a solid level of analysis of relevant secondary resources, and make a persuasive argument regarding the external factors impacting the client.
• Develop 2-3 paragraphs that summarize the key points on Dunkin Donutsdecision to expand their first brick and mortar store in Asia. (In text citation)
• Develop 1-2 paragraphs that describe six key external environmental factors that must be considered when considering a global marketing strategy. Explain briefly why these factors are important. (In text citation)
• Develop 1-2 paragraphs that identify two key external environmental factors that indicate Asia is a strong market for expansion by Dunkin Donuts and other brick and mortar retailers.
Body
Analyze your assigned readings and additional secondary research to compare and contrast domestic and international marketing strategies utilized by the client.
• Develop 1-2 paragraphs that clearly discuss two (2) similarities between Dunkin Donutsdomestic (United States of America) marketing strategy and its marketing strategy for their stores in Asia.
• Develop1-2 paragraphs that clearly discuss two (2) differences between Dunkin Donutsdomestic (United States of America) marketing strategy and its marketing strategy for their stores in Asia.
• Use the external factors established in your introduction as the framework for this comparison of Dunkin Donutsdomestic and Asian marketing strategies. Insert citations (In text citation)
Conclusion
Based on your knowledge of this case, provide a research-based detailed recommendation for the client.
• Based on your research, develop 1-2 paragraphs that outlines and supports a detailed recommendation to Dunkin Donutsmarketing team that could help ensure itssuccess in Asia in 2014 and beyond.