Write a report with a market researchers view on any company evaluating the company's marketing or competitive strategy. Or select a product from a large organisation and evaluate the marketing and competitive strategy for that company.
The structure of the Project;
- EXECUTIVE SUMMARY
- INTRODUCTION
- THE COMPANY (HISTORY OR BACKGROUND)
- THE MARKET ENVIRONMENT (PEST AND PORTER's 5 FORCES MODEL)
- MARKETING STRATEGY (SEGMENTATION / TARGETING / POSITIONING)
- THE MARKETING MIX (THE IMPLEMENTATION OF 4PS OR 7PS)
- EVALUATION OF THE COMPANY'S STRATEGIES AND TACTICS
- RECOMMENDATIONS FOR FUTURE DEVELOPMENT
- CONCLUSIONS
- APPENDICES
- REFERENCES
Diagrams should be used to provide a good summary of the concepts under discussion. Tables can also be used to present numerical data.