Assignment Task: Report on Qantas airways
Executive Summary (the organisation, STP, 4 Ps and Issues & solutions) in paragraphs
1. Introduction: A brief background of the Tourism & Hospitality organisation
A brief background of the Tourism & Hospitality organisation. An overview of product or service offerings ( Organisation information, T & H activities, market conditions e.g. macro and micro environment), (materials studied from the LMS); provide evidence of service(photos, pamphlets, website pictures etc). paragraphs. Any diagrams, charts
What Value or experience will the visitor to the T & H location gain? (Compulsory question must be answered)
2. Discuss the Segmentation (different groups of customers), Target ( which segment the company is targeting, why???) and Positioning ( compares to competitors).
With APA references