Brand Equity
Write a report on brand equality. How strong is your target brand?
Use the research data to formulate your judgment; Men refer to the evidence to support your conclusion.
You may evaluate strength in relation to a comparison brand. Propose ways to increase or protect the brand's strength.
Choose to use one of the brand equity frameworks referenced in course materials. Aaker's Brand Equity Ten; Brand Asset Valuator, or Keller's Brand Knowledge Model.