Assignment -
You have recently joined Pendragon Plc in a management position. Your CEO regards competitor analysis as very important and consequently the company regularly produces internal reports on the companies regarded as key competitors.
Write a report advising the commercial director on the broad financial strengths and weaknesses of Inchcape as a competitor. You should focus on the financial strength and prospects for Inchcape, some of your colleagues are focusing on a detailed analysis of its product portfolio. You should use the CORE Strategic Financial Analysis approach and compare Inchcape performance with that of Pendragon itself. Conclude by assessing the strengths and weaknesses of Inchcape as a competitor and the level of competitive threat it poses.
Make a CORE Strategic Financial Analysis of Inchcape Plc. Pendragon plc should be used as a comparison or benchmark as appropriate. Both annual reports are uploaded and shall be read in order to make the assignment. And Harvard style.