Problem
Like other parts of the business, measuring success through data analytics is important for assessing the effectiveness of marketing campaigns, investments, and initiatives.
For this CT, write a presentation that identifies the top 3 key performance indicators (KPIs) for each of the following areas:
a) Customer experience and brand loyalty
b) Revenue and profit
c) Online community building
d) Integrated Marketing Communications
e) Global
For each area, include an analysis that demonstrates why you believe your KPIs are the top 3 KPIs for these marketing areas. Use your sources and facts to justify your choices.