Your client is very excited about some of the research that you have already done on repositioning the company's brand using the 4 Ps of the marketing mix. You have been asked to prepare brief proposal to show your progress on repositioning the brand in the marketing plan using a strengths, weaknesses, opportunities, and threats (SWOT) analysis.
Prepare a brief proposal of 400-500 words that illustrates how a SWOT analysis can help reposition your selected product.
Perform a SWOT analysis on your company and brand.
Write a positioning strategy for your brand.